Marquee NYC opened in 2003, founded by Noah Tepperberg and Jason Strauss, owners of the Strategic Hospitality Group. Lieberman understands not only the systems he’s designing, but the systems of the people for which he’s designing the perfect experience. In fact, his work has been so successful across Earth with his clients and their clients that many of his projects are implemented across country borders, political boundaries, and geographical terra to bring his form of lighting/audio/video perspicacity circumferentially, repeatedly. Lieberman is what we would call a modern-day technological Renaissance designer if we would be able to claim our own industrial masters, Lieberman and his team would be the equivalent of an electric James Turrell - broad strokes, focused statements, and 360-degree experiences. For this article, we’ve jumped forward into the alphabet to arrive at Marquee New York, so the photos here are brought to you by the letter “M.” If we go alphabetically by club name alone, by the time we get to the letter “E,” the club design count is already in the dozens. I refer to the often constantly running internal and external permanent installations around the world that we call “clubs,” but are really more along the lines of fully immersive lighting, audio, and video installations offering adult refreshment and electric atmosphere - usually packed in as tight as occupancy laws allow due to their popularity and experiential success.įocusing in on the hundreds of club installations that SJ Lighting has designed is a very difficult task because of the complexity, sheer number and scale, and success rate that Steve Lieberman and his team employ year-round across the world SJ Lighting creates about 50 stages a year on average and has surpassed 250 designs for club properties across the globe. In addition to that list of mega-festivals, most with millions-plus dollar rental packages for a few days’ worth of event, are the permanent “festivals” to which Steve Lieberman and SJ Lighting can take credit. Marquee NYC, Steve Lieberman and SJ Lighting: The Creation of a Design Polymathįor those of us in the design and production sector of the industry, invoking the name Steve Lieberman conjures up many images of very large scale productions across the world - Electric Daisy Carnival (Las Vegas, China, and Mexico), Coachella, Lollapalooza, Beyond Wonderland, Dreamstate - the list of productions just in the electronic dance music genre goes on for days.
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